./Serhii Mahas

Career · Oct 2026 · 4 min read

From head of a sales office to full-stack engineer

I spent about eleven years in sales and management before I wrote code for a living. Here is what that background still does for my work.

Business first, code second

Before software, I worked in sales and management in Ukraine, and until 2022 I was Head of the Representative Office at Optys Ukraine. I also took the company's e-commerce website from the first concept to launch. That project is where I realised I enjoyed building the thing more than selling it.

I trained in web design at Projector Institute, moved into development, and since 2022 I have worked as a full-stack developer at eValue.cz, mostly with React, Next.js, Node.js, TypeScript and React Native.

What carried over

  • Ask who the product is for before asking how to build it.
  • Explain trade-offs in plain language, to people who do not read code.
  • Treat a deadline as a design constraint, not a surprise.
  • Ship something small, then let real feedback decide what is next.

Software is a way of serving people better. The code is the means.

Where I am heading

Today I build custom AI systems: LLM integrations, RAG chatbots and agents that work from a company's own data. I write the code myself and use AI as a subject to engineer, not as a shortcut around understanding. The business years help me pick problems worth automating.

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